jerrydwilson.com

March 2003

Began my career with BMI as a Sales Manager for the Quick Service industry.  Not only did my duties include selling all restaurant accounts in the Orlando region I would travel the state to assist our regional sales people on targeted QS accounts.

In the Orlando region, to increase leads I organized a Tip Club which met weekly to exchange leads.  This Tip Club included salespeople from the following industries:

• Equipment funding
• Credit card processing
• Payroll service
• Telephone service
• Muzak (2 salespeople)

We had tremendous successes from leads generated by this lead group.

July 2003

Began discussions about the creation of a new division of BMI that would target the growing Internet business.  We had noticed huge successes by Dell and others selling computer systems on the Internet and began exploring the concept of selling POS over the Internet.

We found early on that we would need a different kind of product to sell as a self-install product.   The product would obviously have to be easy to install and not have any territory restrictions like all of the major brands.

We decided that the only way to move forward with this would be through a private label of an existing product.  We contacted Microsale about this opportunity and they were willing to produce a private label of their existing code for our project.

March 2004

We approved the business plan created for the Internet Division and moved forward with the creation of our initial website, www.directouchpos.com.

June 2004

Launced www.directouchpos.com.

At the same time we opened a presence on eBay under the name directouch.  Through our combined approach we had sales success immediately and have progressed steadily ever since.

March 2005

Decided to abandon our original look of the website and go with a more modern shopping cart and site layout.  We purchased a shopping cart from X-Cart.  This cart allowed us the flexibility to have multiple sites using the same cart and the same database.  This cart allowed us to expand into other vertical markets while still maintaining a single database.

We also contracted with Brent Lagerman of www.mimoymama.com to redesign DirecTouch, integrate the new shopping cart and then take this model and create www.directreailpos.com.

June 2005

Launched the new look of www.directouchpos.com.

July 2005

DirecTouch becomes the most visited website in the Point of Sale industry.  This according to www.alexa.com, the recognized leader in site ranking.

September 2005

Launced www.directreailpos.com.

December 2005

Completed first full year of online selling.  Sales increases each month over 2004 sales (where comparible data was available.)

February 2006

Hired second salesperson to assist with leads and calls coming in.

March 2006

Largest sales month so far.

June 2006

Began integration of Salesforce.com as company wide customer management software.  Replaced Oracle, which had been only used by our Support Department.

Using Salesforce.com allowed sales to take a lead, sell the lead and then turn the account over to support.  The entire process is now done in a single software package.

September 2006

Began integration of company knowledge base now kept in Salesforce.com into the POS-Help site.  This now allowed www.pos-help.com to become a primary installation, training and support site for all of our customers.

This greatly enhanced our abilities to sell, train and support our online customers.

October 2006

Hired third salesperson to assist with leads and calls coming into our division.

We also began an intense search engine optimization campaign to raise our rankings in the major search engines.

Within 3 months we had obtained higher rankings and search engine referrals began to climb.  By March 2007 we were enjoying 400% increases in search engine generated traffic.

December 2006

Finished the year with a 27% sales increase over 2005.

January 2007

Began mass E-mail of registered users to help educate them and bring them back to our site.  We wanted to increase traffic and sales through repeat visits.  Referrals and repeat visitors began to climb and we would regularly see 25% increases in traffic due to these mass E-mails.

March 2007

Search engine generated traffic is now up by at least 400% over 2006.  Search engine optimization is working.

Sales are way up.  This month is largest in company history.

December 2007

We will finish the year way up in traffic vs. 2006 and we will have a 50% increase in sales vs. 2006.